Show it with money! is an existential, commercial and artistic project that is questioning the meaning and the value of a human life, reflecting on the boundaries of consumerism and exploring new possibilities in art. Its goal is to challenge the common understanding about the value of life, money and art.

I didn't have a plan. The plan had me. At the age of 33 I thought my life was futile. I had nothing to show, nothing to hide, nothing to be proud of or put in my pockets which got holes anyways. Even my pets were borrowed. I was lucky in a way but I didn't really like it. And I was thinking what could had gone wrong and I didn't get it. I was smart, talented, caring and without any significant physical handicaps. There was hardly any contribution to the global warming coming from my part. It seemed I could make it through easily enough but I didn't. The diagnosis was "existential-functional dysfunction". In other words I didn't know how to live...

The idea of selling my life came to my mind after realizing I was getting sick of how things were turning out for me. I started to feel useless and when things are useless they are usually thrown away or sold. Of course I was also trying to think of a way to change things to better. But then I thought that it would make more sense if I simply used my condition to make a meaningful statement and in this way turn it into a quality rather than let it stay a handicap.

The decision to turn my life into a product and sell it as such was obviously something that a lot of people would have a lot to say against. Because it indeed goes against the values that are often being promoted inside our society. But at the same time our way of living simply called for such a decision since we live in a world in which being valuable means having a price expressed in money.

What I wanted to do at that point was to give the world of consumerism an "ultimate" product. A product which would bring the reason and meaning of buying things to the next level. A product which would bring the value of money beyond its actual value. And to do so I simply used what is without a doubt supposed to be the most valuable thing for most of us - a human life.

By offering the most valuable thing there is for sale I gave the world of consumerism a chance to express itself at its best. Now everything has a price and can be bought. Even the most valuable thing we can think of - a human life. But then I wanted to go even further and so I offered my product - a human life in the way that the only reason for someone to buy it would be the act of buying it itself. The buyer of my product would have no other direct benefit from spending his money than the act of spending the money and spending it on the most valuable thing there is itself - a human life.

The reason why the buyer of my product would have no direct benefit from spending his money is because after buying my life everything that I will produce in the next 25 years will be available to everyone for free and without any copyright or similar restrictions which means that in the end people could even make money out of it. And the show will go on...

That's how a useless life becomes an ultimate product.

A person finds his life useless. And he turns it into a product. Turning it into a product is the only goal of such action. And because of that the reason for buying such a product is simply reduced to the fact that such a product exists. You buy something because it's for sale and for no other reason. The main point is of course that we are talking about a human life which is the most valuable thing we can think of. In this way we bring the act of spending money to the final level.

I also wrote a short essay on this topic. The title is "To live or so sell".

There are two ways. The first and more preferred is that someone would simply buy one of the available products. The second way is by selling advertising spots both on the web sites related to this project but also on what I will be producing after I would just buy myself with the money collected from advertising source.