The "Visual arts star" product is the most meaningful product available and it comes with a reflection that is going to bring new perspectives to the understanding of what is art made of and what can it be. For art to not be a product, the artist has to become one.

It's obvious that the type of creativity which can be associated to the idea of art has existed as an integrated part of a human being since always. And with time human beings started to appreciate and value this aspect of their existence which gave it a particular meaning and role inside the society. In this way art was recognized as something that is. It was recognized as a fact. But for many centuries the question that artists tried to answer through the history of art was just how art should be, what was it supposed to express and what its role was. They didn’t try to define art for what it might be per se and in its essence but they simply shared their views about how it should be. Art was taken for granted. Until Marcel Duchamp started to wonder what makes art be art in the first place. And the lesson we learned from him was that under certain conditions and circumstances anything can be considered as art. And so it seemed that in principle all the questions regarding the definition of art were more or less answered…

On the 8th of April, 2007 (Easter day) I decided to turn my life into a product and sell it as such. And one of the forms in which the product is available as well also included me as an artist making art. The significance, the importance and the value of such a decision and action inside the context in question can be fully understood only when we consider the fact that every art form/idea needs and uses a platform to give itself both the legitimacy and purpose. Art doesn’t happen in a vacuum. And most of the times if not always this platform comes in the form of “social universe” which consists of everything that our society is made of. Art is always related to the conditions, processes, ideas and possibilities that define our society at a given point in time. The difference in this case is that the platform itself was created as part of the artistic process. Andy Warhol for example didn’t create the conditions that influenced the ideas behind pop art. Pop art as well as any other artistic movement or idea so far was simply an artistic reaction to what was going on around the artist. They used what was already there. While what I use is a platform that I created by myself by deciding to turn my life into a product and sell it.

By turning my life into a product and offering it for sale I am actually not selling anything with a concrete form or content. My product exists as an idea and not as something real. Unlike with traditional products which are defined as products because they offer something real to the consumer’s real needs. The product I am offering exists as a product solely because of the idea of that being a product that was applied to it. It’s not a real product but it is simply thought as a product which won’t necessarily deliver what it was thought to deliver. Actually, it doesn’t even have to do that because for something to be thought you don’t need any bits of reality to be applied to it or involved in it. And because of that such concepts as the quality of a product, the usefulness of a product and similar are completely irrelevant. And why should they be relevant since there is no product (a real one) in the first place? The product is defined outside the boundaries of the definition of the product. It's merely a concept. And the product in question is the making of art. Making art is the product.

But this “making of art” as well doesn’t consist of anything concrete or real. There is no art but only the idea or an intention of making art. This again doesn’t imply anything concrete or real. This idea or intention doesn’t necessarily imply that there will indeed be art produced. Because it doesn’t have to. This idea doesn’t imply that there is an artist as well. And this fact means that first of all it’s completely irrelevant if something will be indeed produced or not in the first place but it also means that whether what will be produced will be art or not is as well the same irrelevant. So, such a questions as does art exist, what art is and what good art is become completely irrelevant and unnecessary when it’s about the making of art. And this means that art simply exists as an idea or a thought which will be the most close to its possible materialization when the product which is mentally designed as me making art will be bought. And this moment in which something to be possibly art doesn’t require to be art at all brings the reflections about art to its end. Because even if there was no art my idea wouldn't be anything less.

Andy Warhol said that in the future everyone will be world-famous for 15 minutes. Well, I think that in the future everyone will be an artist. And the Show it with money! project is in a way the first step in that direction or at least it could be. Because from my part the most desirable scenario related to this project goes like this:

1. a very famous artist like Damien Hirst, Jeff Koons or Paris Hilton buys me as an artist making art;

2. things which I will do then do as an artist making art will get acquired for free by someone who would be very good at promoting himself and things in general;

3. he or she would then use my work as his or her own creativity to become one of the most famous artists of his or her time and earn a lot of money

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